Rosana Vollmerhausen is DC Style Factory founder and chief stylist. She has 15 years’ fashion retail and styling experience, including owning, running and buying for an award-winning boutique in Washington, D.C. After launching her own personal styling company, she was handpicked to be part of Stacy London’s team of Style for Hire wardrobe consultants.
As a style expert, Rosana provides fashion expertise in local print publications, on television news segments, and in contracted fashion/personal style videos. She produces style workshops, gives style talks, and hosts fashion events.
Her work, style tips and expertise have been featured in The Washington Post, The Washingtonian, Bethesda Magazine, Northern Virginia Magazine, The Boston Globe and more. She also has appeared on NPR, WJLA News Channel 7, and NBC News Channel 4.
She also is partner in The Stylist Studio — a comprehensive and interactive training program for personal stylists. Additionally, she trains retail staff at local boutiques so that they may provide practical and valuable style recommendations to their customers.
As a wife and mother of three, Rosana is a firm believer that you don’t have to sacrifice personal style because life is busy. If key wardrobe pieces make sense for who and where you are, a put- together and polished personal style is accessible to anyone who wants it.